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Thousands of Ferrari books have already been published, but The Ferrari Phenomenon is one of
the few that will be both novel and indispensable to every fan of the Prancing Horse.
The Ferrari Phenomenon opens with a revealing biographical sketch of Enzo Ferrari himself—
covering everything from his childhood to his often secret private life—and concludes by
profiling the new generation of executives managing the company today. But in between the
book also explores the lighter and lesser-known sides of Ferrari, not only through conventional
chapters and text, but also through smaller pieces such as lists, quotes, and detailed photo
captions. The result is an original, innovative account that features rare Ferrari cars, little-known
episodes from Ferrari history, and praise and complaints from great drivers and famous Ferrari
owners. There’s also a virtual tour of the Ferrari factory and even advice on what to do on a visit
to Maranello. The text is illustrated with hundreds of vivid photographs from the company’s
earliest years through the present day.
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